I just wanted to share with you a couple of examples on how your web site content affects your web site traffic from the internet search engines.
Recently I added a site on mortgage loans and mortgage refinancing to my collection of sites. I have eleven pages of my own content. Each page is optimized for a specific keyword, such as poor credit home loans, closing costs, types of mortgage loans, etc.
Before developing the site I researched all of the keywords used with SEO Book Keyword suggestion tool.
Today while reviewing the source of some of my traffic I found a visit from a Google search on the keyword ‘how to get approved for fha with low credit’. And another one was ‘escrowed amounts for mortgages’.
Neither of these searches were anywhere near the keywords that I had so carefully chosen and targeted. So, I followed the searches to see what I found.
Here is a snapshot of the Google search for the first keyword:
Escrowed Amounts For Mortgages Snapshot
From this search you will see that my site ranks #5 for that keyword search out of 1,410,000. FHA and Credit came from my title for the page but ‘get approved’ was fond in the content of my site.
If I search in SEO Keyword Suggestion Tool for the exact phrase that the visitor used to search there are no searches found. So, it is not likely a keyword that an internet marketer would ever target.
Here is the description for that page: “Poor Credit Home Loans are still available. If you have past credit problems, but still want to buy a home, don’t despair.”.
‘Get approved’ is found in the eleventh paragraph of the content, not as a keyword, in my title or in my description.
Here is a snapshot of the Google search for the second keyword:
Approved for FHA with Low Credit Snapshot
Here you will see that my site ranked #6 out of 2,210,000 for the keyword search ‘escrowed amounts for mortgages’.
Here is the description for that page: “Ways to save money on your home closing costs. Purchase or Refinance.”.
Same story here. The keywords are found in the title and the content.
Hope this helps to show that good content is important and that traffic does comes from your content.
To your work form home success!
Jackie